Here, the average giver (or shopper) discovers how donating to (or shopping at) Goodwill supports people in the community.

A dynamic animation style highlights the local impact that people’s donations have on Goodwill’s programs and the people they help support.

Engaging animation focuses on the benefit of shopping and donating: when you do either one (or both), you’re helping Goodwill help the community.

Positions Goodwill as a fashion destination and avenue for creative expression aimed at younger women—an affordable place to experiment with your look.

Our truck driver character has spoken for this campaign for decades—here we stage demonstrations inside his trusty truck to show how Goodwill helps the community.

Demonstrates the benefits of scheduling a pickup from Goodwill—perfect if you offer (or are introducing) this program.

When seasons change, when closets fill up, when clutter overwhelms, these materials encourage people to let go—fill that Goodwill box, and donate.

Simultaneously encourages high quality donations, and implies that our stores are filled with useful items to discover.

Part backyard philosopher, part enthusiastic spokesman, part fervent believer, the Goodwill Guy has spent decades charming Goodwill customers and finding engaging ways to encourage people to shop and donate.

You never know what you’ll find, but it’s worth searching for that one-of-a-kind item that can just make your day—it’s out there somewhere, and the Goodwill Guy reminds you of that hidden treasure in this series.